From a small business stand point, when it comes to social media marketing, the idea is to gain a following of both existing and potential customers, and if possible, a following of Twitter users with specific intrests that’s relevant to your product or services. 

Growing a list of existing customers via Twitter can be done by letting your customers know that your on Twitter, and by proving a reason for them to follow you such as  tweeting special discounts or anything that would be of VALUE to your existing customers. Their are many people who access Twitter from their mobile phones, so you can expect a high percentage of your Twitter list, to receive your tweets, even if their away form a laptop or computer. 

While growing a list of existing customers on Twitter may be a more straight forward task, growing a list of potential customers, may take a more strategic approach.

This can be done by manually searching random Twitter users and searching for locations and then following, but that can be very time cinsuming as well as boring. A more faster approach, would be to use a website that’s dedicated to finding local Twitter users, or a software that could fully automate the process.

Below are two different ways that you can QUICKLY find locals on Twitter and follow them  click button style!

1.Loca Follow

Loca Follow is a free website that allows users to find people on Twitter by bio,location,name, and or tweets, and allow users to manually following people on Twitter by clicking “following”. Currently Loca Follow will only pull up 64 results as their results comes from Google API and not Twitters. Google will only provide 64 results to Loca Follow.

Although 64 results is equivalent to 64 people who you may manually follow, you can find up to 64 results in each individual city, if you providing services in multiple states.

To find out more about Loca Follow visit their main website: Loca Follow

2.Use a Twitter Automated Software

Twitter automated software’s is the one stop to “Set It and Forget It Twitter Marketing”. These software’s can be setup onetime and from their the rest is nearly fully automated. These software’s allows users to auto follow, send direct messages via inbox to followers, schedule tweets, and more.

Best Twitter Marketing Tools (My Recommendations)

Tweet Adder

Tweet Adder is probably the most popular Twitter Automation tool that’s currently on the market. This Twitter automation tool allows users to target and autofollow specific twitter users by the relevancy of tweets and much more. Tweet Adder also has a free trail in which users can test the software before they make a purchase. To find out more about Tweet Adder visit here ==> Tweet Adder Website

Social Oomph

Social Oomph is my personal favorite Twitter application, as it is very easy to use, and it doesn’t have to be installed on your computer like Tweet Adder to use it. However, unlike Tweet Adder, Social Oomph has a monthly but you can sign up for their free basic account level.

To learn more about Social Oomph visit here ==> Social Oomph Website

Although, I’m all for these types of software’s, just using these software’s and just auto following people, IS NOT, the answer to a successful Twitter marketing strategy, however, it is a luxury of saving time, and along  with a effective Twitter marketing strategy, your business could triple just by Twitter along.

To learn more about a social media marketing strategy visit here ==> Social Media Marketing Strategies for Small Businesses

While it’s apparent that social media can be a huge business booster, what’s not apparent, is how to use social media sites to bring in more business and  connect with existing customers.

That being said, in this post I’ll go over a basic social media marketing strategy for small business owners.

Starting off, below are four steps lay-ed out to implementing a successful social media strategy.

1.Customize Your Brand

Customizing your brand can make a big difference in your social media strategy, as the more and better your social branding design can stand out and grab the attenttion of others, the better chance you’ll have of connecting with your targeted audiences on social networks.  

Now days branding is hugely important on social networks and creating a profile on social media sites alone without adding customize features (Pictures,slogans,freebies,call to actions,etc.) will not get the job done. The objective is to connect with your targeted audiences, and draw interest, almost instantaneously as a picture is worth a thousand words.

Usually when content of interest is creating and a branding message is clear enough, fellow social media user would make a decision to add you as a friend, click the like button (if on Facebook), decide to follow your brand, bookmark your content, contact your company by phone, join your email list etc.- the sky is the limit.

The overall objective with branding is to providing an opportunity for your specific targeted audiences to get to know what your brand is about, without over complicating things, and what your business is about should be obvious to anyone who lands on your social profile or read your content.

2.Develop a Targeted Audience

Quite simply,  the more targeted your following is on social media sites, the more successful and responsive your overall social media marketing strategy will be. Their are a number of ways to generate a target following of people that may be more likely to have an interest in your products or services.

The concept here is  to limit following people that may not be relevant to your target market, by focusing on people who be more likely to have an interest in your product or services. While it is nearly impossible to know if someone would have a guaranteed interest in your product of services, it is possible to to find people who has a better chance of becoming a customer than others.

Finding people on social media sites that’s more than likely to have an interest in your product or services can be done by the following:

3.Their has to be Reason (Give your social following and contacts a reason to take action)

While having a social media following of targeted followers is certainly a NECCESSITY by all means, a more important aspect of your social media strategy, may be the ability to develop effective call to actions. A call to action can be anything that prompts your following to complete a certain actions such as contacting your business, visiting your website, joining your email or mobile list, etc.

In order for someone to call you or visit your website, their has to be a REASON, and this reason is YOUR  job to not just provide, but do a great job at providing it. In fact, the better your ability to provide reasons, for some one to click from another site to your site, or contact your business by phone, the more successful your overall social media marketing strategy will be.

Their are many things that can be done to develop a successful call to action as well as reasons for someone to partake in your call to action. For the most it’s about thinking outside the box and testing different things to see if they work, and of course, when finding something that works for your business model, stick with it and do more of it.

4.Stay Active

Once your happy with your results and your overall social media strategy, the next thing to do is stay active and maintain your social profiles, by interacting with your audiences and keeping things worthwhile for your audiences to stay interesting. This can  by offering new discounts, coupons,incentives, and or content (depending on your market) on a weekly or monthly basis.

Another thing to do is keep up with that changes that often take place on social media sites. This can be a job in itself, and in this case, hiring a social media consultant to manage and maintain your social media activity can be a huge time saver.

Leveraging social media for business is very affordable and can be done through hiring a social media consultant, or doing it yourself. The main objective is two just start getting it done!

To start working with a online marketing strategy consultant today, visit our main page here: Online Marketing Strategy

More and more small business all over the world are incorporating Internet Marketing with their overall marketing strategy and efforts, as now days more people search the Internet for businesses more than any other place.

While it is hugely recommended to hire an Internet Marketing Consultant or Internet Marketing Firm, that can be quite pricey at times, and after all, it’s just a better feeling of certainty, knowing how to implement Internet Marketing tasks, as well as understand Internet Marketing, just in case you do decide to hire someone, you can know exactly what your paying for and decreases the risk of getting over charged.

Although I’m  a Internet Marketing Consultant myself, who specializes in  SEO (Search Engine Optimization), I will freely admit, that at LEAST having an UNDERSTANDING of how to market your business online and how Internet Marketing works in concept, is 10 times more valuable than hiring someone else and not knowing what to expect.

So in this post, I will recommend some Internet Marketing Courses  that I think would be valuable for any small business owner. Enjoy! (wink)

The New Wave of Marketing

The New Wave of Marketing is a content loaded ebook, that teaches small business owners, how to effectively market their business via the Internet.The main objective of this course is to help small business owners eliminate the hassle of expensive advertising and contracts, buy leveraging web 2.0 and affordable Internet advertising platforms, such as Google AdWords.

In this course you’ll learn the following:

• How to get your business on Google Places
• How to use Article and Press Release sites get your message across to your target market
• PPC Advertising
• Email and Auto-responder Marketing
• Social Media Marketing
• How to use Feedback and Reviews Effectively

For more on New Wave of Marketing visit here ==> The New Wave of Marketing

Local Biz Bully

Local biz bully is a home study course that teaches small business owners how to leverage search engines such as Google,Yahoo,and Bing to appear to potential customers in the local listings of search engines. While this course may be great for local SEO, I wouldn’t recommend it for standard SEO, as a more advanced course on standard SEO  or even a private coaching club, would be more fitting.

This course comes with a free video, and I would advise taking a look at it to see if this course is for you.

Visit here for more info on Local Biz Bully ==> Local Biz Bully Free Video

This post will be continued and updated as I find more courses that I think I think would be of value to share.

Please feel free to leave comments of recommendations, reviews, ect. thanks

Small Business Online Advertising

As always, getting your business found by potential customers who may have an intrest in your product or services, is HUGELY important, as  exposure usually leads to more business.

In today’s market, more and more people are searching online everyday for products and services directly from an Internet connection, whether it be their mobile phone, television, or the Internet itself.

In the process, this creates an addditional opportunity for small businesses to be found by potential customers who may have an interest in their product or services, and often enough, just by appeari

ng on these Internet platforms, can lead to more exposure and customers for your business.

One of the best ways to be found by potential customers  in local areas, is through Google Places.

What is Google Places?

More than likely your business is listed on Google maps, as most business by default has a Google Maps listing. Google places, is basically were business owners would verify that the information (address,zip,contact,ect.) for their business is correct, and by doing this, more often than not, their business could gain an addiitonal listing on Google search engine in the Google Places section, which are the local business listings, that’s featured at the top of Google search engine for local terms. 

How can local small businesses benefit from Google Places?

When it comes to small business online advertising, appearing in search engines such as Google, Yahoo, Bing, AOL. etc.- is by far the most targeted visibility that can be obtained on the Internet. Reasoning why, is because in order for some one to see your business, they would have to type in a specific search phrase that’s relevant to your business in order for your business listing to appear.

With Google Places, not only will your website appear when searchers type in keywords and phrases that’s relevant to your business, but additionally, a map, reviews, and a google image of your brand will also appear, and in most cases, these properties will appear over the standard listings in the search engine.

What’s neat about having your business appear on Google Places, is the fact that more people search the Internet for businesses more than anywhere else, and a high percentage of these searches are for businesses in searchers local area.

How can you get started with Google Places?

Signing up and claiming your business with Google Places is a very simple task, and can be done in the three steps as follows:

1.Create a free Google account (Gmail).

This can be done on the homepage of Google Places here: Google Places Homepage. 

Verifying your business with Google Places can either be done by phone or postcard through mail. The way it works is, you’ll be sent a pin number either through mail or by an automated call from Google, depending on your choice of verification. Once receiving this pin number, enter the pin number in the verification field in your Google Places account, as this will prove that your the owner of the business that’s being submitted to Google Places. On average, it shouldn’t take more than 12 hours for your business listing to appear in Google Places local listings.

2.Add Your Business to Google Places

To add your business to Google Places, you’ll have to first enter your contact, in a phone number field, once you enter your phone number and click the submit button, a message will appear letting you know if theirs a business that’s already registered with that number. If not, then you’ll be lead to a screen with a form, were you would submit your basic business information, such as address, zip, city, state etc.- Also you’ll have to select the categories in which, your business is most relevant to, so that Google may know were to place your business in their search engine.

3.Verify Your Business

While signing up and verifying your Google Listings is fairly simple, a more complex task would be optimizing your Google Places listings.

Why is optimizing for Google Places important to your small business?

Submitting your business to Google Places, is the first step to being found by your existing and potential local customers, the second step is to optimizing your listing, so that it may obtain a high ranking on the first page of Google, as this will make it a more easier task for searchers to find your business.

By obtaining a first page listing, you can gain more impressions and click thrus to your listings, as majority of searchers visit listings that’s on the first page of Google.

This can be done by implementing SEO (search engine optimization) and also, gaining customers reviews. To optimized you Google Places listings, I would recommend, either purchasing a course on Google Places, or hiring a Internet Marketing firm of consultant who specializes in optimizing Google Places listings.

To learn more about our services and packages that may be of value to your business visit: Google Places and Small Business Online Marketing Strategy Consultant

When it comes to branding and getting your business message across the web to your targeted audiences, social media marketing is amongst the best ways to complete such task.

There are many social media users that interact each day in social conversations that’s relevant to their interest, and often enough, these subjects and topics, are based around news, trends, companies, hobbies, entertainment, and even specific products and services. (just to name a few).

When it comes to marketing in general, the idea is to positioning  your brand in-front of targeted prospects, who may have an interest in your service buy propecia online cheap pharmacy or product, and just by doing this alone, can lead to a ton of exposure, and exposure usually leads to more business. 

I myself often leverage social media sites such as Facebook, Twitter, Youtube, and LinkedIN, for branding purposes, as well as to drive traffic to my clients brands, as well as my personal brands, and by doing so has gained quite an understanding on how to leverage social media platforms in the idea of branding and connecting with target audiences.

That being said, I found an article on the Internet that I think would be of great value to anyone, who would like to learn more about social media branding.

According to Susan Gunelius, listed below are five steps to establishing a credible online presence for your small business. 

• Customize and establish your branded online destinations.
• Provide  ways for your target market to find you online by establishing and consistently growing your web entry points.
• Find and position in front of your target audience and bring them back with you by leading with value.
  Comprar Dostinex Online

• Network and build relationships with with influencers in your market.
• Always give value to your market first before you receive.

To find a more detailed description of these five tips, I hugely recommend that read Susan’s article over at www.entrepreneur.com titled: Building Your Brand with Social Media.

Feel free to leave a comment below, thanks, til later.

What is this platform? FACEBOOK!

Now days using Facebook for business marketing is certainly a no brainer, as over 80% of businesses such as Visa, Hewlett-Packer, and Macy’s are currently using Social Networks such as Facebook to market themselves. 

Reasoning why, could be the fact that Facebook has over 500 million active users, and is currently the second MOST visited site on the Internet. This may very well be the main reason why so many business owners and Internet marketers are now leveraging Facebook to gain more exposure to their brands. 

Below are some interesting facts that I found about Facebook:

• Facebook has over 500 million active users
• Facebook is the second most visited website on the Internet
• Over 200 million active users, access facebook via mobile
• Facebook mobile users are twice as active as non-mobile users
• 80% of businesses are now using social media

Using Facebook for business marketing can be a great way to connect with both existing and potential customers, while at the same time gaining more credibility and exsposure to your brand. Anyone can create a free account with Facebook as long as they have an email account (gmail,yahoo,msn, etc), and sign up only takes about 5 minutes or less. So, with no further a due, lets talk about how to use Facebook for business marketing!

How to use Facebook for Business Marketing

Their are many different ways that Facebook can be leveraged for business marketing, but in this post, I will only share a description of 4 different ways that facebook can be leveraged for small businesses marketing.

Starting with the first,

Facebook Groups

Facebook groups are communities of Facebook users who share the same interests and likes and often interacting with each other by promoting, sharing, and discussing topics that’s relevant to the particular group.

Currently their are over 620 million facebook groups and these numbers are hugely increasing everyday.

Using Facebook groups for business marketing

The first step here is to join groups that’s relevant to your niche, product, or service and interact within these groups by providing value and interacting whenever necessary in a non promotional manner. The objective here is to introduce yourself/brand and follow up by adding value to the groups that’s relevant to your service,product,interest, etc. (As far as specifics, what can be done here really depends on what your comfortable with, and your business model, but the sky is the limit). Also, this is a way to have random Facebook users add you as a friend, as they would notice you interaction in the Facebook groups.

The second step is to create your own group and send out requests for your facebook friends to join your group. This can go viral in days if not hours as every time a facebook member join your group, it would be posted as the Facebook status automatically, hence, being visible by their Facebook following as well etc….

Quick note: It’s best to create your own group once you have friends, the more friends the better as this can play a huge role in how many people join your group.

The advantage of having your own Facebook group is the fact that you have the ability to interact with your group in many different area’s such as mass messaging your members via inbox, post your status updates for every member in your group to view and respond accordingly. Posting special discounts and coupons on your status as well as sending discount coupons to your group members can be very efficient, as long as this isn’t done in a spam like fashion of course. This is just scratching the surface of what can be done with Facebook groups and business marketing! Experimenting and testing different things is the best way to really learn Facebook groups and any other form of marketing.

Facebook Video

Facebook video provides Facebook users the benefit of uploading videos on the Facebook server. By uploading your video to facebook, you can share it with your friends and pretty much any one on Facebook instantly. Using videos on Facebook can also be a great to spread your message via Facebook to your following of friends as majority of Internet users would prefer to watch a video over reading actual content. Also, with a click of a button, you can share your video on web 2.0 sites such as digg, stumble upon, twitter, and more, as long as you have an account with these web 2.0 sites.

Facebook Fan Pages

Facebook pages may be by far the best way to market on Facebook. A Facebook page is an additional page (sort of like a onepage website) that Facebook users can integrate with their Facebook profile. Many businesses, marketers, charities, organizations, and just people in general, use Facebook pages to share their interests, products, and services with as many Facebook users as possible.

The objective here, is to get Facebook users who may be interested in what your offering to click the “like button” on your Facebook page, thus causing your Facebook friends to interact with your content and share with their friends, as their status will update stating that they click the like button on your profile.

Many business offer incentives and contests in hopes of getting Facebook users to click the like button on their Facebook page. This could be a 25% discount on a particular service, only if 100 people click the like button in a certain time frame. As stated earlier, Facebook has over 500 million users, so having a Facebook fan page is almost a necessity, as this is another way to get more exposure to your brand via Facebook.

Facebook Ads

Facebook ads is probably one of the fastest ways to get exposure to your brand via Facebook. No correction, IT IS the fastest way to gain exposure to your brand, as you could literally get over a thousand expression in some markets with Facebook ads in your first day of setting your campaign up.

Facebook ads are the ads that appear on the right hand side of Facebook, and what’s great about these ads is they only show up to the audience in which the advertiser targets. So, basically, if an advertiser want to target a certain age,state,gender, and interest their ads would appear only to qualified Facebook users.

Facebook ads is a pay per click (ppc) or pay per impression (ppv) style format, meaning every time someone click or view your you may be charge per click or view, depending on the way you set your campaign up. You could either decided to send Facebook users who click your ads to your website or your Facebook fan page which would be less expensive than sending traffic straight to your website.

In conclusion, Facebook is certainly a way to expand your business brand and connect with your target audeinces on a local or global level, which could ultimately lead to more customers. While we went over several ways to market with Facebook, I hugely recommend that you continue your education to gain a more in depth look at how to use Facebook for marketing.

This can be done through Internet marketing courses on Facebook, as their is a TON of information on this particular social media marketing out their. To find reviews of our recommended marketing with Facebook social media marketing courses, visit here: Marketing with Facebook Social Media Marketing Course Reviews

That being said, as simple as connecting and interacting on social media sites may seem (after all interacting is considered to be second nature), their are many marketers and businesses that look past the fundamentals of social interacting their brands with their social audiences efficiently. In most instances, this is done by overly promoting their brand and simply not understanding the CONCEPT of social networks and the CONCEPTS of marketing on social networks such as Facebook.

So, in this blog post, I’ll review a list of some highly recommended social media marketing training courses, that covers marketing with Facebook the way social media marketing should be done!

Reviews of Social Media Marketing Training Courses

Facebook Profits Review

Facebook profits is a all around marketing with Facebook video course by Internet marketer Mike Nagle.

In this content loaded marketing with Facebook video course, author Mike Nagle goes over how to set up your Facebook account, how to setup a Facebook fan-page, how to setup a Facebook group, how to setup Facebook ads, and much more.

Although I haven’t had a chance to look inside of this video course, from analyzing the sales page and basing my opinion off of the strategies buy that’s covered in this step by step video course, I would say that it’s worth considering as Facebook Profits is a $27 product and it comes with a 60 day money back guarantee.

To visit Facebook Profits main website visit here ==> Facebook Profits

This section will be continued as I find more courses on marketing with Facebook, that I’m comfortable recommending.

Thanks

Til later (wink)

Whether your a local or small business owner, communicating your message with your customers is very important, as most business owners want to do a better job at maintaining customers as well as gaining customers.

To do such, it’s is VERY important to to keep existing customers satisfied, while advertising your business in front of potential prospects, that may have interest in your products or services.

While their is a number of side effects ways to keep customers satisfied and gain more customers through advertising, theirs only a FEW new means of marketing and advertising that’s even less expensive and 10 times more effective than traditional advertising.

Mobile Marketing

One of these new ways of advertising and marketing is mobile marketing. Mobile marketing is becoming an important form of advertising for many businesses for reasons such as a high response rates, low competition, low advertising rates, and many more reasons.

If your asking yourself why, here’s just one more reason, according to gizmodo.com currently their are over 500 billion cell phone subscriptions worldwide and 91% of Americans use mobile phones.

While those facts may be interesting, which I have to agree they are, growing a mobile phone list of opt-ins and communicating with your customers via SMS (short code message service) or MMS (Multi Media Message Services) at the push of a button, is also an interesting.

To learn more about how mobile marketing and how mobile marketing could benefit your business, visit here ==> How can your small business benefit from Mobile Marketing

SMS and MMS advertising on mobile phones is by far one of the most affordable ways to gain more exposure to your business brand, and communicate with existing customers at the push of a button. Although, the concept of Mobile Marketing and Mobile Marketing Companies may sound very interesting to the ears of most business owners, theirs a lot more to it than just obtaining a keyword.

Promote, Promote,Promote!

Obtaining a mobile marketing keyword that’s unique to your customers and business model is the first step to launching a successful mobile marketing campaign. The second step is to promote and advertise your keyword to prospects that may have an interest in opt-in for your services. In this post, I reveal a list of ways that you can promote and advertise your mobile marketing keyword and short code.

Ways To Promote Mobile Marketing Keywords and Short Code:

Facebook

Using facebook to promote your mobile marketing keywordcan be highly effective if you have a following of both existing clients and potential clients. You can promote your keyword, short code, and incentives on your facebook profile as well as your facebook status.

Making a decision to leverage Facebook for more business exposure is a great idea even outside of the idea of promoting your keyword and short code. As many businesses has been able to take their brand to the next level and connect with more potential prospects, both locally and globally, via Facebook.

Integrating mobile marketing with facebook marketing is just adding icing to the cake, and making your overall facebook campaign just that much more attractive. Their are a many different strategies that can be implemented in the process of promoting your mobile marketing keyword, and what can be done depends on your knowledge of facebook as a whole. To learn more about facebook marketing visit our twitter marketing tips page:

Twitter

Twitter is yet another awesome place to promote and advertise your mobile marketing keyword and short code. The objective here is to gather a following of twitter users who may be interested in your product or services, and often tweeting out messages that may be valuable to your twitter following.

I would recommend changing your messages up often, instead of tweeting the same message over and over again, as this could cause some of your twitter following to stop following you. Also, make sure to tweet non promotional messages at times as well. For more on twitter marketing visit:

Youtube

Youtube is the third most popular website on the Internet, and leveraging YouTube period can be a great way to advertise your business as a whole. Promoting your keywords through YouTube is fairly simple as long as you understand how to upload and optimize a video.

Basically, you could promote your mobile marketing keyword by advertising your keyword and short code as a “call to action” in and during your YouTube video, as viewers would notice your call to action while watching your video.

Also, adding your keyword and short code to your description and YouTube channel can be another great way to advertise and promote your mobile marketing keyword(s). To learn more about marketing on Youtube, visit our main youtube marketing tips post by clicking the following link:

Direct Advertising

Direct advertising such as post cards, business cards, radio, television, ink pens etc. can be a great opportunity to advertise your keywords as well. This can be done by of course placing your keywords and short code on post cards and by emphasizing on promotions of keywords during radio and TV advertisements.

Yelp

Adding your mobile marketing call to action on your Yelp review can be an additional way to grow your database of opt-ins. Leveraging Yelp.com alone can be a great way to gain more business, but adding your call to action should really boost things up, as this will give potential prospects an additional reason to do business with your company outside of positive reviews that they may see about your company.

In conclusion, as mentioned earlier in this blog post, just obtaining a mobile marketing keyword and short code alone, isn’t the full blueprint to launching a successful mobile marketing campaign. In fact, that’s the just the start. Rather, the companies ability to PROMOTE and MARKET their mobile marketing keyword, is an direct result of their success.

That being said, If your looking for ways to promote and advertise your mobile marketing keywords, to of course grow your database of customers by gaining opt-ins, what I would recommend, is coming up with a marketing strategy that focus solely on the marketing and promotion of your keyword(s).

Please feel to leave a comment thanks (wink)

In other words, they know exactly what their customers want, therefore, making it easier for them to keep their customers satisfied.

But how? How does successful businesses know exactly what their customers want?

Simply put, they ASK!

Successful companies don’t play the guessing game, by assuming what their customers want, they simply ask their customers what they want, and they provide EXACTLY what their customers want to the best of their abilities.

Customer Feedback Is Way To Expensive For Small Businesses

While gathering customer feedback may seem like an attainable task to complete, it can be quite expensive. In the past companies would spend hundreds of thousands to millions of dollars on advertising means that were veered towards gathering customer feedback such as, surveys, customer feedback 800 numbers, studies and polls, etc.- while this may sound like a breeze for a large corporation to pull off, it may be a more complex and expensive task for smaller businesses.

Or is it?

Well, not exactly. Due to the latest mobile marketing technology, small business can now leverage mobile marketing platforms to communicate with customers, and this can all be done on a shoestring budget.

How does Mobile Marketing work in terms of customer feedback? (To learn how mobile marketing work in general visit ==> Mobile Marketing )

A company can send a SMS (short message service) via mobile phones to it’s database of existing customers, offering discounts, coupons, gift certificates, contests, auctions, or any other type of incentive, in exchange of completion of a short survey. After customers receive the message and responds appropriately, the customer then receives the incentive offered on behalf of the business. Again, this could be a coupon offering a 15% discount off of a particular product or service.

One thing that I really find to be interesting is that according to a press release written on prlog.com this week by Mobile Monday Michigan, a whole 97% of people who receive a text message read it within 15 minutes of receipt and on average response rates to mobile marketing campaigns are 12 – 15%, although their are plenty of Mobile Marketing Companies that’s gradually seeing 60% plus response rates! That’s 14% more than direct mail response rates.

While leveraging mobile marketing to build upon customer relations and obtain feedback is a proven winner here, and should be took into consideration, by in any and all business owners, mobile marketing can also be away to expand and reach more potential customers.